Bhutan Wins Earth Award in Berlin
This is the Bhutan’s first win at the International Tourismus- Borsc or ITB Berlin- the world’s leading travel trade show. The award is in recognition of Bhutan’s commitment toward responsible tourism and the country’s unique approach to tourism development and management.
Bhutan won the World’s Sustainable Destinations’ Earth Award at a ceremony in ITB (International Tourism Bourse) in Berlin, Germany on March 7.
Bhutan’s first win at the International Tourismus- Borsc
This is the Bhutan’s first win at the International Tourismus- Borse or ITB Berlin- the world’s leading travel trade show. The award is in recognition of Bhutan’s commitment toward responsible tourism and the country’s unique approach to tourism development and management.
Bhutan was the top three finalists along with Spain and Iceland under the Earth Award category. From Bhutan, 28 tour agencies and officials from the Tourism Council of Bhutan (TCB) were in attendance at the award ceremony.
Tourism Council of Bhutan’s (TCB) director, Chhimmy Pem, said that the Tourism Council of Bhutan was delighted to receive this prestigious award that was initiated to recognise and appreciate tourism destinations that were working towards developing sustainable and responsible tourism.
“More importantly, it is a testimony to the wise and visionary leadership of our monarchs, the government’s commitment towards protecting and preserving our environment, and the tourism industry’s effort in developing sustainable tourism,” she said. “It is a wonderful opportunity to further boost Bhutan’s image in the world.”
A jury representing 12 leading sustainable tourism organisations and networks selected Bhutan among more than 100 top sustainable tourism destinations.
Green Destinations- an agency recognising destinations around the world for championing sustainability in terms of nature and culture organised the award function.
The award is a platform to showcase green destinations to the world
TCB spokesperson, Damcho Rinzin, said the award programme was initiated to recognise and appreciate tourism destinations that were working towards managing tourism and their commitment in sustainable tourism development and promotion. “It also provides a platform to showcase green destinations to the world.”
“We thank the jury for recognising Bhutan’s leadership on the global stage and its commitment to combat climate change, to protect and to preserve the environment,” he said.
A total of 27 Bhutanese tour operators are participating in the ITB Berlin, the world’s largest travel trade fair in Germany.
Each year, about 10,000 exhibitors from more than 180 countries and the region, including tour operators, booking system developers, airlines, hotels, and other businesses concerned with tourism participate in the event.
The event is a premium platform for global tourism players
Damcho Rinzin said the event is a premium platform for global tourism players with over 160,000 visitors participating in the event.
Bhutan was in top three for Earth Award last year. In 2016 too, Bhutan was among the top 100 sustainable destinations.
Media Spokesperson of TCB, Damcho Rinzin also said: “It is a true recognition of what we do in Bhutan and we can do a lot of things with this award. So we are very happy with it.”
By Dechen Tshomo (This article has been edited for the New Bhutan Times)