Green Vibes – Thimphu’s First Fresh Juice Outlet

Green Vibes is the first fresh smoothie outlet in Thimphu, opened by a young, promising entrepreneur, Kinley Wangdi.

Green Vibes – Thimphu’s First Fresh Juice Outlet. (Source: https://www.facebook.com/greenvibesbhutan)

 

By Dechen Dolkar | Business Bhutan

 

An assortment of fresh fruits and veggies such as apples, bananas, carrots, cabbage, spinach and beetroot go into Green Vibes’ juices and smoothies.

Green Vibes is the first fresh smoothie outlet in Thimphu, opened by a young, promising entrepreneur, Kinley Wangdi.

The 28-year-old from Dangchu village in Wangduephodrang started the business in March this year.

Fresh ingredients sourced from local farmers

His smoothies are not only fresh and tasty but are healthy and nutritious as well since all his ingredients are home-grown by local farmers.

 

Image Source: www.facebook.com/greenvibesbhutan

 

Kinley Wangdi conceived the idea of a fresh juice outlet when he was studying in college from where he graduated with Bachelors in International Business Management in 2015.

Being aware of the growing reality that many people are health conscious, this drove him to conceive the start-up idea of selling juices made from organic fruits and vegetables.

At first, he started small, basing his business at home.

“I used to deliver juices to some agencies in the capital,” said Kinley Wangdi.

However, in 2017, he submitted a business proposal to the Loden Foundation where he had also attended an entrepreneurship course.

Collateral – free loan of Nu 1.1mn kick-started Wangdi’s business

His dream started taking shape when the foundation approved his business proposal and passed a collateral-free loan of Nu 1.1mn.

Loden foundation provides free collateral loans to aspiring entrepreneurs. So far, it has provided loans to 143 entrepreneurs at a ceiling of Nu 1.5mn each. With the money, Wangdi bought equipment to produce juices and smoothies.

“Sometimes I create my own recipes,” he said.

Kinley Wangdi has also tied up with some local farmers for the supply of fruits and vegetables. “I can help them by buying their produce.”

As of now, he has three employees. Just within a span of a little more than a month, around 20 to 30 customers visit his outlet every day. He hopes to attract more customers in the near future.

“Most of my customers are aged 20 - 35 and 70% are female,” he said. As a new start-up, Green Vibes also provides 30% discount to its customers.

Major challenge for Wangdi’s business

One major challenge he foresees for his business is the procurement of raw materials during off-season.

Kinley Wangdi plans to expand his business in other dzongkhags as well. He also wants to create his own greenhouse so that he can supply raw materials continuously to his business.

Other plans in the offing include offering memberships for his customers so that he can provide home delivery to members and also offering services to corporate offices.

Kinley Wangdi said that he got support from the government and mentors from abroad. When asked about the key to his success, he said that it is about time Bhutanese youth start to change their mindset.

“The civil service cannot absorb everybody. They should think of becoming entrepreneurs. Even if they cannot come up with innovative ideas, they can borrow ideas from other countries and replicate them here,” he said.

 

This article first appeared in Business Bhutan and has been edited for the new Bhutan Times.

 


Related Posts

Denmark to Support Bhutan’s Organic Agriculture

Bhutan officially launched the policy for organic farming in 2007 and proclaimed the intention to become a fully organic...

Oct 24, 2017 14:50

Organic Vegetables on Platter for Students

Come 2018 and students of Daga Central School in Dagana will get to consume various organic vegetables that are grown in...

Oct 20, 2017 11:23

Gasa lives the organic dream

Organic dream to be lived in!

Jul 29, 2017 16:54

Eastern Farmers Cashing In On Watermelon Cultivation

Farmers said that growing watermelons is easier than cultivating other cash crops like chillies and potatoes, since...

Jan 28, 2018 16:34

Orange Trees Climb Higher in Bhutan with Climate Change

“Since the upper altitude regions are bearing more oranges than lower altitude regions, we believe it’s due to the...

Mar 25, 2018 21:13

Villages in Wangdue Prepare for Kiwi Plantation

The Agriculture extension supervisor of Dakar said that people of the gewog are interested to grow kiwi due to good...

Mar 04, 2018 08:00

Latest

News

Bhutan – A Hidden Gem For Foreign Direct Investments

Of the total FDIs, 65 percent of the investors are from Asia, 25 percent from Europe, nine percent from America and the rest are from the...

May 24, 2018 16:58

15th National Job Fair Offered Over 3,600 Vacancies Overseas And In Bhutan

Companies from Kuwait, India and officials from the language institutes in Japan also offered job opportunities and trainings at the fair.

May 20, 2018 08:52

Sports

Indian Athletes In Bhutan For High-Altitude Training Ahead Of Asian Games

Athletes from many sports use high-altitude training for a few weeks before a major match or event.

May 21, 2018 11:15

Bhutanese Athletes Preparing For The Tokyo Olympics

Japanese coaches and experts will visit Bhutan to train the athletes in preparation for the Tokyo Olympics in 2020.

May 05, 2018 15:46

Business

Smoked Gouda Cheese And Other Premium Dairy Products In The Pipeline For Koufuku

Koufuku International aims to produce premium dairy products which is of export quality.

May 25, 2018 08:53

Strengthening Agri-Business In Bhutan

"It is imperative that agriculture, being a jewel selected by the government, must be treated like a jewel," said Ugen Tsechup Dorji.

May 22, 2018 20:23

Travel

Yathra Weaving – A Specialty In Bumthang Which Brings Income And Villagers Together

For tourists, Yathra products are popular and unique souvenirs from Bumthang.

May 21, 2018 21:07

Therapeutic Power of the Gasa Hot Springs

Known for its healing powers, the Gasa tshachu attracts about 3,000 visitors every year, making it the most visited places of the country’s...

Apr 29, 2018 03:45

Lifestyle

Dish8Door Delivers Food And Happiness Right To Your Doorstep

Dish8Door is a delivery service with the motto ‘You Pick, We Deliver’.

May 17, 2018 17:17

A Woman Of Pure Heart Wins Best Short Film Award

A film with a message, A Woman Of Pure Heart touches on various social issues in Bhutan.

May 08, 2018 18:33

Subscribe to our newsletter

Never miss out on new happenings and news stories!