Green Vibes – Thimphu’s First Fresh Juice Outlet

Green Vibes is the first fresh smoothie outlet in Thimphu, opened by a young, promising entrepreneur, Kinley Wangdi.

Green Vibes – Thimphu’s First Fresh Juice Outlet. (Source: https://www.facebook.com/greenvibesbhutan)

 

By Dechen Dolkar | Business Bhutan

 

An assortment of fresh fruits and veggies such as apples, bananas, carrots, cabbage, spinach and beetroot go into Green Vibes’ juices and smoothies.

Green Vibes is the first fresh smoothie outlet in Thimphu, opened by a young, promising entrepreneur, Kinley Wangdi.

The 28-year-old from Dangchu village in Wangduephodrang started the business in March this year.

Fresh ingredients sourced from local farmers

His smoothies are not only fresh and tasty but are healthy and nutritious as well since all his ingredients are home-grown by local farmers.

 

Image Source: www.facebook.com/greenvibesbhutan

 

Kinley Wangdi conceived the idea of a fresh juice outlet when he was studying in college from where he graduated with Bachelors in International Business Management in 2015.

Being aware of the growing reality that many people are health conscious, this drove him to conceive the start-up idea of selling juices made from organic fruits and vegetables.

At first, he started small, basing his business at home.

“I used to deliver juices to some agencies in the capital,” said Kinley Wangdi.

However, in 2017, he submitted a business proposal to the Loden Foundation where he had also attended an entrepreneurship course.

Collateral – free loan of Nu 1.1mn kick-started Wangdi’s business

His dream started taking shape when the foundation approved his business proposal and passed a collateral-free loan of Nu 1.1mn.

Loden foundation provides free collateral loans to aspiring entrepreneurs. So far, it has provided loans to 143 entrepreneurs at a ceiling of Nu 1.5mn each. With the money, Wangdi bought equipment to produce juices and smoothies.

“Sometimes I create my own recipes,” he said.

Kinley Wangdi has also tied up with some local farmers for the supply of fruits and vegetables. “I can help them by buying their produce.”

As of now, he has three employees. Just within a span of a little more than a month, around 20 to 30 customers visit his outlet every day. He hopes to attract more customers in the near future.

“Most of my customers are aged 20 - 35 and 70% are female,” he said. As a new start-up, Green Vibes also provides 30% discount to its customers.

Major challenge for Wangdi’s business

One major challenge he foresees for his business is the procurement of raw materials during off-season.

Kinley Wangdi plans to expand his business in other dzongkhags as well. He also wants to create his own greenhouse so that he can supply raw materials continuously to his business.

Other plans in the offing include offering memberships for his customers so that he can provide home delivery to members and also offering services to corporate offices.

Kinley Wangdi said that he got support from the government and mentors from abroad. When asked about the key to his success, he said that it is about time Bhutanese youth start to change their mindset.

“The civil service cannot absorb everybody. They should think of becoming entrepreneurs. Even if they cannot come up with innovative ideas, they can borrow ideas from other countries and replicate them here,” he said.

 

This article first appeared in Business Bhutan and has been edited for the new Bhutan Times.

 


Related Posts

Denmark to Support Bhutan’s Organic Agriculture

Bhutan officially launched the policy for organic farming in 2007 and proclaimed the intention to become a fully organic...

Oct 24, 2017 14:50

Organic Vegetables on Platter for Students

Come 2018 and students of Daga Central School in Dagana will get to consume various organic vegetables that are grown in...

Oct 20, 2017 11:23

Gasa lives the organic dream

Organic dream to be lived in!

Jul 29, 2017 16:54

Eastern Farmers Cashing In On Watermelon Cultivation

Farmers said that growing watermelons is easier than cultivating other cash crops like chillies and potatoes, since...

Jan 28, 2018 16:34

Orange Trees Climb Higher in Bhutan with Climate Change

“Since the upper altitude regions are bearing more oranges than lower altitude regions, we believe it’s due to the...

Mar 25, 2018 21:13

Villages in Wangdue Prepare for Kiwi Plantation

The Agriculture extension supervisor of Dakar said that people of the gewog are interested to grow kiwi due to good...

Mar 04, 2018 08:00

Latest

News

Trashigang Dzong Renovation to be Completed By June 2018

The Department of Culture’s Division for the Conservation of Heritage Sites has initiated the Trashigang Dzong conservation project worth Nu...

Apr 24, 2018 09:52

Japanese Language and Judo Centres to be Established in Bhutan

At the meeting with Lyonchhen Tshering Tobgay in Tokyo, the Prime Minister of Japan, Shinzo Abe said that Japan would support the...

Apr 19, 2018 00:21

Features

Combating Fallow Land in Bhutan

This phenomenon - the fallowing of land has been increasing over the years, causing concern to both villagers and authorities alike.

Apr 25, 2018 00:10

TSEM – Innovative Toys Made in Bhutan

“Incorporating our culture, our local folk stories and art in our toys is also a goal. Our mission is to keep learning and improving the...

Apr 23, 2018 00:55

Sports

Motivating Bhutanese Women’s Participation and Representation in Sports

A committee member with the WSCB, Tshering Zangmo said that there is a need to encourage more women to take up leadership roles in sports.

Apr 22, 2018 21:21

Bhutan’s Pelden Dorji Wins the First Asian Enduro Series in Nepal

Bhutan’s Pelden Dorji, 35 won gold in the masters A-category title at the recent Asian Enduro series held in the Nagarkot hills of...

Apr 18, 2018 06:13

Business

First Bhutanese Instant Noodles Hit Market

KP Noodles, manufactured by KP Foods in Chengmari, Samtse, has come up with noodles of three flavours – Hot Garlic Chicken, Spicy Chicken...

Apr 20, 2018 04:34

Demand for Bhutanese Honey Encourages Farmers To Take Up Bee-keeping

Bhutan’s organic honey is highly sought after for its fine quality.

Apr 16, 2018 00:31

Travel

New Film Shows How These Elite Runners Finished World's Hardest Trek In Just 2 Weeks

It usually takes a month to complete the Snowman Trek, but this group of athletes have done it in just two weeks.

Apr 23, 2018 10:41

Guidelines To Manage Bhutanese Heritage Sites

The guideline will identify the roles and responsibilities of cultural heritage professionals during response and recovery events as well as...

Apr 10, 2018 16:53

Lifestyle

Dhaari Nhaaba – A Movie Not to Be Missed

The veteran director, Kesang P. Jigme has used all the magic tricks in his bag again to weave a compelling narrative.

Apr 21, 2018 21:14

Mama's Dream - Bhutanese Clothing Line For Children

Mama’s Dream also manufactures its entire clothing items in Bhutan, hence it helps to create various employment opportunities.

Apr 16, 2018 21:50

Subscribe to our newsletter

Never miss out on new happenings and news stories!