Haa Develops Tourism Action Plan To Promote Its Rich Cultural Heritage And Homestays

Haa had the 6th highest visitor arrivals among the dzongkhags in the country, according to the Bhutan Tourism Monitor 2017.

Haa Summer Festival (Source: Tourism Council of Bhutan)

 

By Phurpa Lhamo | Kuensel

Should the dzongkhag tshogdu endorse the tourism action plan (2018-2023), Haa is likely to be the first dzongkhag to have its own tourism action plan, the dzongdag Kinzang Dorji said. 

“Destination Haa: Tourism Action Plan 2018-2023,” consist of details on the development of destinations, development of markets, challenges, tourism facilities and action plans for its implementation among others. 

Benefits of implementing the tourism action plan (2018-2023)

The dzongdag said that the tourism action plan will give clear directions to the dzongkhag administration in terms of developing tourism at the dzongkhag. It will also help in mobilising required resources and support.

“This is to guarantee a conscientious management of the natural, cultural, and social resources available in the region, ensuring, in the long run, that these resources are used sustainably and that the local community reaps the benefits.”

With over 5,000 visitor arrivals, Haa had the 6th highest visitor arrivals among the dzongkhags in the country, according to the Bhutan Tourism Monitor 2017. Paro topped the list with 61,523 visitors.

The dzongdag said that in 2002, the people of Haa valley approached the National Assembly to introduce their community to the world of tourism. 

The main attractions of Haa

He said that the dzongkhag’s rich culture and tradition, natural heritage and its strategic location made Haa a potential tourist destination. In addition to the action plan, Haa has also constructed a tourism information centre. 

 

Caption: Haa Summer Festival 2017

Source: Tarayana Foundation

 

He said that the main objective of the centre was to promote Haa as a tourism destination. Thus, it is committed to provide marketing and support for homestay owners and farm houses, provide employment for local guides and help tourists in getting information.

Pilot project in Haa has the potential to be replicated in other dzongkhags if successful

“This is the first of its kind in the country and is being implemented as a pilot project. If this pilot project becomes successful, this could be replicated in other dzongkhags.” 

The action plan iterates the importance of economic, ecological, cultural and local sustainability of the tourism plans. 

The Dzongdag Kinzang Dorji said that the beneficiaries of tourism in Haa should be the community.  “We have put a moratorium for high-end resorts and FDI in the tourism sector in Haa,” he said.

The importance of retaining Haa’s culture and heritage

“This is to ensure that Haa retains its unique, natural and rich cultural heritage. The community should maintain control over tourism development and tourism should provide quality employment to community residents and ensure an equitable distribution of financial benefits.”

To meet this aim, the Royal Society for Protection of Nature (RSPN) has taken the responsibility of developing a community-based sustainable tourism programme in Haa in partnership with the Japan Environmental Education Forum (JEEF) with funding from the Japanese Technical Cooperation.

Promoting Haa as a tourist destination for the domestic market

The dzongkhag today is also exploring ways to promote the dzongkhag for domestic tourism.

“The opening and inauguration of Rangtse Nye last year and developing the area is one such initiative to attract domestic tourists.  The dzongkhag is also organising a summer festival every year for two days,” the dzongdag said.

Showcasing the handcrafts and cuisine of Haa, the festival is also a great opportunity for locals and tourists to mingle at homestays.

 

This article first appeared in Kuensel and has been edited for the Bhutan Times.

 

 


Related Posts

Heading To Haa, Bhutan For The Summer Festival? Here Are Some...

Savour the most delectable cuisine from the province of Haa in Bhutan.

Jul 13, 2018 14:54

Dado Tsen, the Deity of Haa

Of the increasing number of foreign tourists visiting the temple, the caretaker said, most are fascinated by the lake...

Jan 23, 2018 08:15

Dochula Tschechu – Truly Captivating!

What makes the Dochula Druk Wangyel Festival unique is that while the mask dances performed elsewhere in Bhutan are...

Nov 24, 2017 05:19

Phobjikha Residents Support Black-Necked Crane Conservation

According to a study on the conservation of black-necked cranes and its perceived trade-offs in Phobjikha Valley, 75...

Dec 08, 2017 15:09

Pray to Conceive at the Chimi Lhakhang

For couples who longed to have children, miracles were said to have happened after they have received fertility...

Nov 08, 2017 08:44

Thimphu Tschechu 2017 - A Visual Feast

Tschechu, meaning ‘tenth day’ also corresponds to the birthday of Guru Rimpoche (Guru Padmasambhava). This festival is a...

Oct 06, 2017 18:29

Latest

News

Bhutan’s Satellite Deployed From ISS Along With Limited Edition Stamps Launched To Laud Event

Live-streamed on YouTube, representatives from various countries and institutes gathered at the Japan Aerospace Exploration Agency (JAXA) in...

Aug 11, 2018 16:08

Daily Professional Fee Proposed For Tour Guides To Boost Tourism In Bhutan

Such an initiative is also thought to help boost the image of the profession in Bhutan and retain senior tour guides.

Aug 10, 2018 12:09

Features

In Commemoration Of World Elephant Day, Bhutan Records 678 Elephants, Up From 513 In 2011

There are 678 elephants in Bhutan, according to the second edition of the National Elephant Survey Report.

Aug 15, 2018 12:54

Discover Raju’s Passion For Making The Traditional Bhutanese Bow And Arrow

The class VI drop-out earns at least Nu 8,000 a month by making bows and arrows.

Aug 08, 2018 16:09

Sports

The Myriad Of Sporting Facilities Constructed In Bhutan To Promote Healthy Living

The government in its 11th FYP report stated that it undertook the development of various infrastructure and institutions to promote sports...

Jul 29, 2018 08:33

Adolescent Girls In Bhutan Learn About Health And Sanitation Through Weeklong District Cricket Championship

The national nutrition survey 2015 conducted by the Ministry of Health and UNICEF Bhutan found anaemia in adolescent girls to be a critical...

Jul 21, 2018 16:29

Business

Start-up Centre In Bhutan Held Session To Provide Advice On Doing Business For Entrepreneurs

Guidance was provided during the first session on starting a business held at the newly established start-up centre at Changzamtog, Thimphu.

Aug 14, 2018 12:06

SDF To Develop E-Commerce Platform And Support Start-Ups In The South Asian Region

The SDF has already achieved and disbursed US$ 47mn for 12 cross-border projects.

Jul 24, 2018 09:03

Travel

About 91 % Of International Visitors Intend To Revisit Bhutan And 85 % Want To Recommend Nation Of Happiness To Others

The majority (80.4 %) of the international visitors expressed that the culture and traditional charm attracted them to Bhutan.

Aug 13, 2018 12:11

DrukAir To Fly Between Bhutan And Singapore Via Guwahati Starting Sept 1

The new flight will connect Paro to Singapore via Guwahati.

Aug 09, 2018 10:37

Lifestyle

Gokab – The First Dance Studio To Be Registered In Bhutan For Dancing Enthusiasts

Gokab, a youth group comprising of mostly dance enthusiasts, has seen a healthy growth of membership numbers since its inception in 2015.

Aug 12, 2018 15:44

Red Rice Is Bhutan's Staple Food And This Brewery Has Turned It Into Its Flagship Beer

Namgay Artisanal Brewery is the new kid on the block and it’s got everyone talking about its red rice lager.

Aug 03, 2018 14:04

Subscribe to our newsletter

Never miss out on new happenings and news stories!