Top Three Winners of the National Trademark Award 2018
The objective of the award is to recognise the role and significance of the trademark system in promoting brand competition which will lead to quality goods and services in the market.
By Dechen Dolkar | Business Bhutan
During the award ceremony held at the Department of Industry’s conference hall on 10 April, Tshejor’s Ayzey has been declared as the winner of the National Trademark Award 2018. Ayzey was awarded a cash prize of Nu 70,000. Bhutan Alternatives came in second and bagged a cash prize of Nu 50,000, while Crystal Moon Products came in third and took home Nu 30,000.
The prize money for the award was supported by the Department of Cottage and Small Industry.
The winner of the award, Tshewang Dem from Sarpang, is also the founder of Tshejor’s Ayzey. She said that having the product trademark added lots of advantages to her business.
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She added that it has enhanced her branding and helped gain trust from the customers.
“When some of the Bhutanese take my products outside the country, it has easy accessibility, having the trademark in my products,” said Tshewang Dem.
Meanwhile, Tshejor’s Ayzey is a homemade Bhutanese pickle that started operation in 2000. It registered for trademark in 2011 and offers seven different products.
Benefits of trademark registration
The founder of Bhutan Alternatives, Leki Dawa, 35, said that he could capture around 70-80 percent of the market across the country after the trademark registration.
He added that he supplies his products (eco-friendly cartridge) to 18 Dzongkhags and other corporate offices across the country. He has supplied around 15,000 printer cartridges in the country so far. The company started operation in 2015 and registered for trademark last year.
Meanwhile, the founder of Crystal Moon Products, Chimi Dema, 50, produces around 30 products such as Bhutanese homemade candies, juice and pickles. She also exports her products to India.
Aims of the National Intellectual Property Policy 2018
The Department of Intellectual Property, which launched the award, envisions that the introduction of this award fits in well with the National Intellectual Property Policy 2018. It requires the government to implement measures to encourage innovation and creativity in the country.
The objective of the award is to recognise the role and significance of the trademark system in promoting brand competition which will lead to quality goods and services in the market. This will in turn leverage on the benefits of the trademarks to enhance their competitiveness in the market.
The awards this year were presented to registered owners of the three best national trademarks in the cottage and small-scale industry category. The rationale for creating awards for this category is to encourage small, individual and home-based entrepreneurs to create, register and protect their trademarks.
This article first appeared in Business Bhutan and has been edited for the new Bhutan Times.