Top Three Winners of the National Trademark Award 2018

The objective of the award is to recognise the role and significance of the trademark system in promoting brand competition which will lead to quality goods and services in the market.

Tshejor’s Ayzey is the winner of the National Trademark Award 2018 (Source: https://www.facebook.com/Ipbhutan)

 

By Dechen Dolkar | Business Bhutan

 

During the award ceremony held at the Department of Industry’s conference hall on 10 April, Tshejor’s Ayzey has been declared as the winner of the National Trademark Award 2018. Ayzey was awarded a cash prize of Nu 70,000. Bhutan Alternatives came in second and bagged a cash prize of Nu 50,000, while Crystal Moon Products came in third and took home Nu 30,000.

The prize money for the award was supported by the Department of Cottage and Small Industry.

The winner of the award, Tshewang Dem from Sarpang, is also the founder of Tshejor’s Ayzey. She said that having the product trademark added lots of advantages to her business.

 

Image Source: www.facebook.com/Ipbhutan

 

She added that it has enhanced her branding and helped gain trust from the customers.

“When some of the Bhutanese take my products outside the country, it has easy accessibility, having the trademark in my products,” said Tshewang Dem.

Meanwhile, Tshejor’s Ayzey is a homemade Bhutanese pickle that started operation in 2000. It registered for trademark in 2011 and offers seven different products.

Benefits of trademark registration

The founder of Bhutan Alternatives, Leki Dawa, 35, said that he could capture around 70-80 percent of the market across the country after the trademark registration.

He added that he supplies his products (eco-friendly cartridge) to 18 Dzongkhags and other corporate offices across the country. He has supplied around 15,000 printer cartridges in the country so far. The company started operation in 2015 and registered for trademark last year.

Meanwhile, the founder of Crystal Moon Products, Chimi Dema, 50, produces around 30 products such as Bhutanese homemade candies, juice and pickles. She also exports her products to India.

Aims of the National Intellectual Property Policy 2018

The Department of Intellectual Property, which launched the award, envisions that the introduction of this award fits in well with the National Intellectual Property Policy 2018. It requires the government to implement measures to encourage innovation and creativity in the country.

The objective of the award is to recognise the role and significance of the trademark system in promoting brand competition which will lead to quality goods and services in the market. This will in turn leverage on the benefits of the trademarks to enhance their competitiveness in the market.

The awards this year were presented to registered owners of the three best national trademarks in the cottage and small-scale industry category. The rationale for creating awards for this category is to encourage small, individual and home-based entrepreneurs to create, register and protect their trademarks.

 

This article first appeared in Business Bhutan and has been edited for the new Bhutan Times.

 


Related Posts

Starting a Business at the Global Entrepreneurship Week

An industry can be classified as a manufacturing, construction or service industry. The Regional Trade and Industry...

Nov 19, 2017 10:43

Top Five Business Ideas Bag Grants at National Start-up Weekend

Prime Minister Tshering Tobgay said during the prize awarding ceremony that although the government has been promoting...

Mar 20, 2018 22:53

Bhutan National Start-Up Weekend Begins

The MoIC Minister DN Dhungyel said that there is a need to change the expectations of youth who thinks that the...

Mar 17, 2018 12:05

Techstars Startup Weekend Bhutan (Eco-Tourism): 54 Hours where...

The eventful weekend saw 130 keen people in attendance, of which 56 pitched ideas. This was the fifth time that such an...

Nov 29, 2017 08:46

Start-ups in Bhutan Will Benefit with More Funding

“However, in Bhutan most start-ups can’t do much marketing because of financial constraints.”

Apr 07, 2018 18:00

Gross National Happiness of Business Assessment Tool Proposed

The proposed GNH tool is expected to systematically assess a business establishment’s effort to integrate GNH values...

Nov 08, 2017 13:48

Latest

News

Bhutan – A Hidden Gem For Foreign Direct Investments

Of the total FDIs, 65 percent of the investors are from Asia, 25 percent from Europe, nine percent from America and the rest are from the...

May 24, 2018 16:58

15th National Job Fair Offered Over 3,600 Vacancies Overseas And In Bhutan

Companies from Kuwait, India and officials from the language institutes in Japan also offered job opportunities and trainings at the fair.

May 20, 2018 08:52

Sports

Indian Athletes In Bhutan For High-Altitude Training Ahead Of Asian Games

Athletes from many sports use high-altitude training for a few weeks before a major match or event.

May 21, 2018 11:15

Bhutanese Athletes Preparing For The Tokyo Olympics

Japanese coaches and experts will visit Bhutan to train the athletes in preparation for the Tokyo Olympics in 2020.

May 05, 2018 15:46

Business

Smoked Gouda Cheese And Other Premium Dairy Products In The Pipeline For Koufuku

Koufuku International aims to produce premium dairy products which is of export quality.

May 25, 2018 08:53

Strengthening Agri-Business In Bhutan

"It is imperative that agriculture, being a jewel selected by the government, must be treated like a jewel," said Ugen Tsechup Dorji.

May 22, 2018 20:23

Travel

Yathra Weaving – A Specialty In Bumthang Which Brings Income And Villagers Together

For tourists, Yathra products are popular and unique souvenirs from Bumthang.

May 21, 2018 21:07

Therapeutic Power of the Gasa Hot Springs

Known for its healing powers, the Gasa tshachu attracts about 3,000 visitors every year, making it the most visited places of the country’s...

Apr 29, 2018 03:45

Lifestyle

Members Of Rainbow Bhutan – A LGBT Community Observes IDAHOT

On May 17, the members of Rainbow Bhutan gathered to share touching stories.

May 26, 2018 09:11

Dish8Door Delivers Food And Happiness Right To Your Doorstep

Dish8Door is a delivery service with the motto ‘You Pick, We Deliver’.

May 17, 2018 17:17

Subscribe to our newsletter

Never miss out on new happenings and news stories!