Ban On Indian Chillies Increases Demand For Trashiyangtse's Chillies In Bhutan

Email

The ban has encouraged Bhutanese farmers to produce and sell more chillies.

Chillies from Bhutan. (Source: Kuensel Online)

 

By Jigme Wangchen | Business Bhutan

Trashiyangtse’s famous chilies have hit the market with a kilogram costing Nu 120 to 130 in the Dzongkhag and Nu 150 to Nu 250 in other places including the nearby province of Trashigang.

A 38-year-old vendor loads three sacks of Yangtse chillies along with a basket of cucumbers into his bolero. He plans to take the chillies to Kanglung and other provinces to sell as shopkeepers from these places have requested for his chilies.

“It is a lucrative business and the market is decent enough even though the number of vendors is increasing.  Selling the chilies is not a problem at all.”

Ban on imported Indian chillies drives demand for Trashiyangtse’s famous chilies

The Bhutan Agriculture and Food Regularity Authority (BAFRA) banned the import of chilies from India in June 2016. This was due to the high pesticide content found in the chillies.

Since then, demand for Yangtse chilies has shot up drastically. The ban has encouraged local farmers to produce and sell more chillies.

The vendor said that the ban of Indian chilies has been good for his business. “We also supply chilies to Trashigang and other Dzongkhags.”

“Many people in Yangtse sell chilies for a living,” he added.

Bhutanese from other provinces head to Trashiyangtse to buy chillies

Another farmer from the Ramjar gewog in Trashiyangtse said that people from other Dzongkhags even arrive at their doorsteps to buy chilies.

He said that before the ban of Indian chilies, only a handful of customers would buy chilies from Yangtse but now their customer base has increased drastically.

“The ban on the import of chilies has motivated us to work harder and cultivate chilies on a large scale as the domestic demand is high.”

Earlier, farmers could sell only around 50kg of chilies. But now, they can sell more than 150kg.

Meanwhile, he said that he has made a profit of more than Nu 20,000 as of now.

The sought-after taste of the famous Trashiyangtse chillies

Sonam Dorji, 36 from Samdrup Jongkhar who buys six kg of chilies from the Doksum vegetable market said that Yangtse is known for its chilies.

Source: bhutanesefoodworld.weebly

“Yangtse chilies are perfect for ema datse. They are not very spicy and my family demands chilies from Yangtse.”

He added that he came to Doksum to buy chilies as the price is lower compared to Trashigang.

Another customer, Chador said that before the ban only those who had a decent income could afford the chilies from Yangtse. But today, almost everybody buys Yangtse chillies as it is the most affordable place to get chilli.

A vendor from Doksum quipped that it does not even take her half a day to finish selling around 10kg of chilies.

 

This article first appeared in Business Bhutan and has been edited for the Bhutan Times.

 

 


Related Posts

Popularity of Bhutan Natural's Lemongrass Oil

Bhutan Natural began to import Lemongrass oil from Bhutan in 2016. “We have since established ourselves as a reliable...

Nov 05, 2017 10:41

Demand for Bhutanese Honey Encourages Farmers To Take Up...

Bhutan’s organic honey is highly sought after for its fine quality.

Apr 16, 2018 00:31

Nine Bhutanese Nature-Based Products Launched

The products include anti-wrinkle cream, balm, liniment oil, massage oil, perfume, soaps, and hand sanitisers developed...

Apr 07, 2018 16:25

Orange Trees Climb Higher in Bhutan with Climate Change

“Since the upper altitude regions are bearing more oranges than lower altitude regions, we believe it’s due to the...

Mar 25, 2018 21:13

Farmers in Samtse Ready To Reap Quinoa

Farmers in Samtse are gearing up to harvest quinoa, a new crop which they started cultivating on a small scale as a...

Jan 18, 2018 07:18

Eastern Farmers Cashing In On Watermelon Cultivation

Farmers said that growing watermelons is easier than cultivating other cash crops like chillies and potatoes, since...

Jan 28, 2018 16:34

Latest

News

General Election 2018: DNT To Head New Government In Bhutan

This is Bhutan’s third general election. The primary round of elections was held in September, where four parties contested to make it to...

Oct 19, 2018 18:51

Surgery To Separate Bhutanese Conjoined Twins Postponed

One of the twins' health has declined, revealed late night tests just before surgery on Friday.

Oct 12, 2018 16:27

Features

Constructive Steps Taken To Mitigate Impact Of Glacial Lake Outburst Flood (GLOF) In Lunana, Bhutan

Lunana houses four major lakes-Thorthomi, Raphstreng, Luggye and Baytsho. So far, the Thorthomi and Raphstreng lakes are two of the 25...

Oct 20, 2018 08:58

Discover Drupthob Chagzampa – The Great Iron Bridge Builder Who Constructed At Least 60 Suspension Bridges In Bhutan And Tibet

Revered as Drupthob Chagzampa or the ‘Great Iron Bridge Builder’, he was an early and unequalled master of engineering skills.

Oct 14, 2018 16:33

Sports

Bhutan's 'Judo Girl' Fighting For Her Sport Back Home

By competing at the Youth Olympic Games Bueno Aires 2018, 16-year-old Yangchen Wangmo is blazing a trail for judo in the small archery-mad...

Oct 10, 2018 12:45

Two Para Athletes To Represent Bhutan At 3rd Asian Para Games (6-13 Oct) In Palembang, Indonesia

Organised by the Asian Paralympic Committee, the Asian Para Games will be held from 6 - 13 October in Jakarta - Palembang, Indonesia.

Oct 06, 2018 13:06

Business

Bhutan’s DHI Business Acceleration Programme Partners With the University of Texas’s IC2 Institute To Draw On Their Expertise

The press release states that DHI has hired the services of IC2 Institute under the University of Texas, USA as a partner for the programme.

Oct 16, 2018 17:08

Bank At Your Doorstep – Bank Of Bhutan Introduces ‘Banking On Wheels’

Bank of Bhutan (BoB) introduced ‘banking on wheels’ on 3 Oct 2018. It travels to various areas in Thimphu on a fixed weekly schedule.

Oct 09, 2018 17:36

Travel

Bepzur Chukpo’s Mansion In Bumthang Is A Rich Depository Of Bhutanese Culture And Lifestyle

While there are no existing written documents about the history of the house, people believe it to be the home of Zimpon Thraipai Raza, who...

Oct 21, 2018 16:54

A Run Unlike Any Other, Get Up Close With Charming Locals And The Magic Of Bhutan’s Highlands In The Laya Run

The third edition of the Laya Run will take place on October 23 from Panjothong to Laya.

Oct 18, 2018 17:14

Lifestyle

Condé Nast Traveller’s Readers’ Choice Award Voted COMO Uma Punakha In Bhutan As The 3rd Best Hotel In The World

The Condé Nast Traveller Readers’ Choice Award is the longest-running and most prestigious recognition of excellence in the travel industry.

Oct 19, 2018 18:59

ShaMa Foundation Reaches Rural Bhutan, Helps To Provide Potable Water To Remote Villages

The program aims to provide access to safe drinking water in remote and challenging geographies in Bhutan.

Oct 15, 2018 20:39

Subscribe to our newsletter

Never miss out on new happenings and news stories!