Bhutanese Bakery 'Rolling Pin' Boost Sales With Social Media

Using social media, Rolling Pin's products have been selling like hot cakes.

A cake by Sonam Choden, owner of Rolling Pin. (Source: www.facebook.com/pg/sonamceee)

 

By Pema Seldon | Business Bhutan

 

If you think that the only way to pursue your passion for baking is by opening a confectionery, think again.

Sonam Choden, 25 from Wangdue proved that it can be done from home. She embarked on a home-based bakery last year and has by now built a career through social media to fulfil her dream.

Harnessing the power of social media

She uses social media as a platform to engage with potential clients and she sees a lot of opportunity on social media to promote her services.

“I reach out to the people or customers through my Instagram and Facebook pages,” she said.

Sonam added that social media can be a great tool to sell products or attract followers. Her interest in baking was sparked off by watching YouTube videos.

“I noted recipes I saw in those videos and tried them out when I got the time,” she said.

 

Source: Facebook/sonamceee

 

“I advertise my business and products on social media. Instagram is by far the most helpful tool I use to spread the word about my business to people,” she said.

She added that she is very active on social media. “I put pictures of my products everyday on Instagram. I think, for any business, using social media is a very strategic idea now that almost 80% of the Bhutanese population use Facebook and Instagram.”

Background of Sonam Choden

However, Sonam Choden never thought of starting a bakery until she graduated from the Bongdey Institute of Hotel and Tourism in Paro. She is also armed with a Bachelors in Business Administration from the ICFAI University (Institute of Chartered Financial Analysts of Indian University) in Sikkim.

“The training opportunity came very suddenly and I took it without giving it much thought. When the training was over, I actually thought I could start a business with what I had learned,” she said.

More about Sonam’s products

She started with baking simple cakes and pizzas but now she can bake more complex cakes and even muffins, cupcakes and pastries.

Although her home-based bakery called the Rolling Pin produces the standard range of birthday cakes, pastries, pizza, burgers and sandwiches, what sets Rolling Pin apart is the additional, continuous production of new homemade products such as the spicy emadatshi tart, mushroom datshi tart among others that are well-suited to the Bhutanese palette.

Sonam Choden said that when you invest in something that you are very passionate about, seeing it grow in front of your eyes is definitely a high point.

“When I started my business, I’ll be honest here, there were times when I doubted if anyone would even be interested in what I had to offer, but seeing it now and knowing how far I have come is a very satisfying feeling.”

Although she is happy with her work, she said that the challenges she faced as a baker is that she does not have all the baking equipment she requires.

“I think many bakers will agree with me when I say that not all the equipment we need are available in Bhutan. I get help from my cousins and other relatives who are overseas to obtain these equipment,” she said.

Financial help from the Loden Foundation

The Loden Foundation has agreed to fund her business with a total amount of Nu 6,50000. So far, she has availed a collateral-free loan of Nu 3,50000 as financial help from the Foundation.

“This fund has been immensely helpful. I have managed to buy equipment that I did not previously have,” she said.

Though social media gives her the platform to sell her goods, she still dreams of expanding her home-based business into a brick and mortar café.

“I think having a café in town would increase the span of my business but because I work from home I can only cater to orders my customers have placed online,” she said.

Some words of advice from Sonam for business aspirants

According to her, for people to have successful businesses, or to be successful in life, they will have to do what they love, persist through failures and have lots of drive.

“If you do what you love, you’ll never work a day in your life,” she added.

 

This article first appeared in Business Bhutan and has been edited for the Bhutan Times.

 


Related Posts

Green Vibes – Thimphu’s First Fresh Juice Outlet

Green Vibes is the first fresh smoothie outlet in Thimphu, opened by a young, promising entrepreneur, Kinley Wangdi.

Apr 11, 2018 20:23

Bhutanese Artisanal Chocolates Infused With Exotic Local...

Yiga Chocolates uses unique local ingredients like chilli, sea buckthorn, cardamon, gooseberry, persimmon, walnut and...

May 03, 2018 10:12

Mama's Dream - Bhutanese Clothing Line For Children

Mama’s Dream also manufactures its entire clothing items in Bhutan, hence it helps to create various employment...

Apr 16, 2018 21:50

Nine Bhutanese Nature-Based Products Launched

The products include anti-wrinkle cream, balm, liniment oil, massage oil, perfume, soaps, and hand sanitisers developed...

Apr 07, 2018 16:25

Popularity of Bhutan Natural's Lemongrass Oil

Bhutan Natural began to import Lemongrass oil from Bhutan in 2016. “We have since established ourselves as a reliable...

Nov 05, 2017 10:41

Demand for Bhutanese Honey Encourages Farmers To Take Up...

Bhutan’s organic honey is highly sought after for its fine quality.

Apr 16, 2018 00:31

Latest

News

15th National Job Fair Offered Over 3,600 Vacancies Overseas And In Bhutan

Companies from Kuwait, India and officials from the language institutes in Japan also offered job opportunities and trainings at the fair.

May 20, 2018 08:52

Bhutan Observes World Telecommunications And Information Society Day

The theme of the celebration this year is “Enabling the use of Artificial Intelligence (AI) for all.”

May 18, 2018 14:27

Features

Meet Bhutan's cerebral palsy 'foot' artist Pema Tshering

He was abandoned after his parents found out he had cerebral palsy. But a chance meeting with the Queen Mother turned his life around.

May 20, 2018 14:28

How Social Media Is Changing Lhuentse – A Remote Province In Bhutan

Lhuentse has achieved over 98% of telecommunication connectivity.

May 15, 2018 15:23

Sports

Bhutanese Athletes Preparing For The Tokyo Olympics

Japanese coaches and experts will visit Bhutan to train the athletes in preparation for the Tokyo Olympics in 2020.

May 05, 2018 15:46

Phub Zam Monger - First Judoka from Bhutan to Win a Medal

Of the five judokas that took part in the senior level’s 8th South Asian Judo Championship in Nepal, Phub Zam Monger was the lone athlete to...

May 02, 2018 15:12

Business

Azista Bhutan - A Pharmaceutical Plant To Be Set Up In Samdrup Jongkhar In 2019

The ground-breaking ceremony for the construction of the pharmaceutical plant at Motanga Industrial Park was held on 17 May.

May 19, 2018 00:35

Seven Business Ideas Win Cash Prizes At The Business Idea Competition Of Bhutan

"A business idea’s real worth lies in the successful execution and not in the idea itself."

May 14, 2018 10:58

Travel

Therapeutic Power of the Gasa Hot Springs

Known for its healing powers, the Gasa tshachu attracts about 3,000 visitors every year, making it the most visited places of the country’s...

Apr 29, 2018 03:45

New Film Shows How These Elite Runners Finished World's Hardest Trek In Just 2 Weeks

It usually takes a month to complete the Snowman Trek, but this group of athletes have done it in just two weeks.

Apr 23, 2018 10:41

Lifestyle

Dish8Door Delivers Food And Happiness Right To Your Doorstep

Dish8Door is a delivery service with the motto ‘You Pick, We Deliver’.

May 17, 2018 17:17

A Woman Of Pure Heart Wins Best Short Film Award

A film with a message, A Woman Of Pure Heart touches on various social issues in Bhutan.

May 08, 2018 18:33

Subscribe to our newsletter

Never miss out on new happenings and news stories!